Magic & Beauty pour out of every inch of this store! From the custom jewelry, to the unique & lovely clothing... go in & you'll instantly be part of something special, magical & rare. The vibe is 100% genuine. Probably my favorite store in Portland!

★★★★★

I was so amazed by this store, best service, best quality, and the most beautiful ethical standards, organic, recycled fabrics, supporting both portland artists and artists from indigenous cultures around the world, with fair trade prices. Every shirt design was custom drawn [by] the owner and applied to the shirts by her husband. The woman who was working was darling and had so much fun telling us all the stories that made this store special and each item in it. It was a passion project for sure. Later, when we had to a return an item that had a mark on the fabric, it was a different sales woman working the counter, and she couldn't have been sweeter and made the exchange quick and painless. Our experience there was so great.

 one day I hope to have a giant closet that looks just like this store- beautiful & colorful clothes, fabulous jewelry, amazing art.... the owner and staff are friendly, helpful, knowledgeable about their products, and they always look the part. they pay their artisans fairly, and because of that, yes, the merch is a little pricey compared to the Forever 21s and the H&Ms of the world. but I would much rather spend extra to support a fair-trade small business than a box store that makes millions by taking advantage of others.